Ayther is a general-interest platform focused on Lifestyle and Leisure, offering varied content ranging from entertainment to practical advice. The site addresses a broad and diverse audience. This audience allows for the distribution of advertising messages covering a vast spectrum of products and services related to daily life, travel, culture, and technology.
Programmatic display on Ayther allows for the automated purchase of targeted ad spaces. Advertisers can select placement zones to effectively reach their audience. The offering is structured around two pricing options:
For any programmatic display campaign on Ayther, advertisers can request a quote. This process allows for obtaining a personalized proposal. The quote is established by considering the chosen advertising formats, as well as the desired placement zones on the platform, before the campaign launch.