Netmums is a community and advice site for parents, focused on family life, wellness, and children's activities. The site targets a family audience interested in Lifestyle and Leisure related to parenting. This context is relevant for advertisers of childcare products, toys, educational services, family travel, or specific insurance.
Programmatic display on Netmums allows for the automated purchase of targeted ad spaces. Advertisers can select placement zones to effectively reach their audience. The offering is structured around two pricing options:
For any programmatic display campaign on Netmums, advertisers have the possibility to request a quote. This process allows for obtaining a personalized proposal. The quote is established by considering the chosen advertising formats, as well as the desired placement zones on the platform, before the campaign launch.