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Programmatic Display Advertising BFMTV Grand Lille

  • category Business & News, Affluent Audience

Overview of the Grand Lille region section

BFMTV Grand Lille is the local version of the news channel, covering News and Economy in the Lille metropolitan area and its surroundings. The site addresses a regional and responsive audience, including a CSP+ segment interested in local information. This geographic and socio-professional targeting offers a relevant environment for advertisers aiming for strong penetration of the local market, particularly for B2B services and regional businesses.

Programmatic display advertising offers - bfmtv grand lille

Programmatic display on BFMTV Grand Lille allows for the automated purchase of ad spaces, offering the ability to precisely target placement zones at the local level. The offering is structured around two pricing options to optimize visibility:

  • By CPM (cost per mille impressions):
    • Banner (3 € CPM): available in 300x600 and 300x250 formats.
    • Interstitial (10 € CPM): available in 320x480 format.
  • By CPC (cost per click):
    • Campaign at 0.5 € per click: standard formats 300x600 and 300x250.
    • Campaign at 0.5 € per click: native format adapting to the placement.
    • Campaign at 1.20 € per click: 320x480 format.

How to request a quote

To plan a programmatic display campaign on BFMTV Grand Lille, advertisers have the possibility to request a quote. This step allows for obtaining a personalized proposal. The quote is established by considering the chosen advertising formats, as well as the desired placement zones on the platform before the operation launch.