Netflix News is an unofficial news site dedicated to releases, rumors, and analyses of content on the Netflix platform. The site targets a broad and regular audience, interested in Streaming Lifestyle and Leisure. This context is relevant for advertisers of entertainment services, high-tech products (TVs, audio), VOD subscriptions, or consumer products related to series and films.
Programmatic display on Netflix News allows for the automated purchase of ad spaces. This system gives advertisers the possibility to select the placement zones for their ads. The offering is divided into two main purchase models:
To plan a programmatic display campaign on Netflix News, it is possible to request a quote. This option is open to any advertiser wishing to receive a personalized proposal. The quote is established by considering the advertising formats and desired placement zones on the platform before the operation launch.