Journal des Séniors is an online media outlet dedicated to topics of interest for seniors, such as health, retirement, leisure, and rights. The site targets a specific audience interested in adapted Lifestyle and Leisure. This context is relevant for advertisers of home care services, specific insurance, organized senior travel, or health and wellness products.
Programmatic display on Journal des Séniors allows for the automated purchase of targeted ad spaces. Advertisers can select placement zones to effectively reach their audience. The offering is structured around two pricing options:
For any programmatic display campaign on Journal des Séniors, advertisers have the possibility to request a quote. This process allows for obtaining a personalized proposal. The quote is established by considering the chosen advertising formats, as well as the desired placement zones on the platform, before the campaign launch.