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Programmatic Display Advertising Plus de Bons Plans

  • category Lifestyle & Leisure

Overview of the Plus de Bons Plans website

Plus de Bons Plans is a site dedicated to tips, discount codes, contests, and promotional offers. The site targets a broad, savings-conscious audience, interested in Low-Cost Lifestyle and Leisure. This context is relevant for advertisers of mass-market consumer products, online services, e-commerce sites, or insurance.

Programmatic display advertising offers - Plus de Bons Plans

Programmatic display on Plus de Bons Plans allows for the automated purchase of ad spaces. This system gives advertisers the possibility to select the placement zones for their ads. The offering is divided into two main purchase models:

  • By CPM (cost per mille impressions):
    • Banner (3 € CPM): available in 300x600 and 300x250 formats.
    • Interstitial (10 € CPM): available in 320x480 format.
  • By CPC (cost per click):
    • Campaign at 0.5 € per click: standard formats 300x600 and 300x250.
    • Campaign at 0.5 € per click: native format whose display adapts to the placement.
    • Campaign at 1.20 € per click: 320x480 format.

How to request a quote

To plan a programmatic display campaign on Plus de Bons Plans, it is possible to request a quote. This option is open to any advertiser wishing to receive a personalized proposal. The quote is established by considering the advertising formats and desired placement zones on the platform before the operation launch.