Capital Finance, an offshoot of the Les Échos group, is an information platform specializing in News and the Economy of mergers and acquisitions, private equity, and corporate financing. The site exclusively addresses a CSP+ audience of executives, investors, and finance professionals. This ultra-specialized editorial context makes it a highly effective and relevant advertising support for advertisers of B2B services, consulting, investment banking, complex financial products, and high-end services aimed at decision-makers.
Programmatic display on Capital Finance allows for the automated purchase of ad spaces, with the possibility to precisely target this CSP+ segment specializing in economy and finance. The offering is structured around two pricing options to optimize visibility:
To plan a programmatic display campaign on Capital Finance (Les Échos), advertisers have the possibility to request a quote. This step allows for obtaining a personalized proposal. The quote is established by considering the chosen advertising formats, as well as the desired placement zones on the platform before the operation launch.