Nice Matin is the digital platform of the regional daily covering News and Economy in Nice and the entire Côte d'Azur region. The site addresses a broad regional audience, including a CSP+ segment interested in local information, tourism, real estate, and the local economy. This geographic and socio-professional targeting offers a relevant display context for advertisers targeting the South-East market, particularly for high-end services, real estate, and regional businesses.
Programmatic display on Nice Matin allows for the automated purchase of ad spaces, with the possibility to precisely target regional placement zones. The offering is structured around two pricing options to optimize visibility:
To plan a programmatic display campaign on Nice Matin, advertisers have the possibility to request a quote. This step allows for obtaining a personalized proposal. The quote is established by considering the chosen advertising formats, as well as the desired placement zones on the platform before the operation launch.