Les Échos Entrepreneurs is the specialized section of the Les Échos group, dedicated to News, Economy, and the challenges of entrepreneurship, startups, and SMEs. The site specifically targets a CSP+ audience of entrepreneurs, business creators, directors, and investors. This editorial context is particularly relevant for advertisers of B2B services, financing solutions, investment banking, professional insurance, and strategy consulting.
Programmatic display on Les Échos Entrepreneurs allows for the automated purchase of ad spaces, with the possibility to precisely target CSP+ decision-makers and business economy readers. The offering is structured around two pricing options to optimize visibility:
To plan a programmatic display campaign on Les Échos Entrepreneurs, advertisers have the possibility to request a quote. This step allows for obtaining a personalized proposal. The quote is established by considering the chosen advertising formats, as well as the desired placement zones on the platform before the operation launch.