Les Échos Start is the platform of the Les Échos group targeting young professionals, students, and recent graduates. The site covers topics of News, Careers, and Lifestyle & Leisure for a future or early-career CSP+ audience. This context is relevant for advertisers of young professional banks, mutual insurance, business schools, high-tech products, high-end urban fashion, and travel services.
Programmatic display on Les Échos Start allows for the automated purchase of ad spaces, with the possibility to target the junior CSP+ segment interested in lifestyle and professional opportunities. The offering is structured around two pricing options to optimize visibility:
To plan a programmatic display campaign on Les Échos Start, advertisers have the possibility to request a quote. This step allows for obtaining a personalized proposal. The quote is established by considering the chosen advertising formats, as well as the desired placement zones on the platform before the operation launch.