Advertising Advertising

Display advertising

Programmatic Display Advertising Dossier Familial

  • category Lifestyle & Leisure

Overview of the Dossier Familial website

Dossier Familial is an online magazine specializing in practical advice for daily life, personal finance, real estate, and taxation. The site targets an audience interested in Lifestyle and Leisure related to household management. This context is relevant for advertisers of banking services, insurance, mortgage loans, mutual health insurance, or family consumer products.

Programmatic display advertising offers - Dossier Familial

Programmatic display on Dossier Familial allows for the automated purchase of targeted ad spaces. Advertisers can select placement zones to effectively reach their audience. The offering is structured around two pricing options:

  • By CPM (cost per mille impressions):
    • Banner (3 € CPM): available in 300x600 and 300x250 formats.
    • Interstitial (10 € CPM): available in 320x480 format.
  • By CPC (cost per click):
    • Campaign at 0.5 € per click: standard formats 300x600 and 300x250.
    • Campaign at 0.5 € per click: native format integrating into the placement's content.
    • Campaign at 1.20 € per click: 320x480 format.

How to request a quote

For any programmatic display campaign on Dossier Familial, advertisers have the possibility to request a quote. This process allows for obtaining a personalized proposal. The quote is established by considering the chosen advertising formats, as well as the desired placement zones on the platform, before the campaign launch.