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Display advertising

Programmatic Display Advertising BFM Immo

  • category Affluent Audience

Overview of the BFM Immo website

BFM Immo, via La Vie Immo's new real estate section, is an information platform on the real estate market, prices, and investment. The site targets a CSP+ audience and investors. This context is ideal for advertisers of new property programs, mortgage brokers, banks, mortgage insurers, and wealth management services.

Programmatic display advertising offers - BFM Immo

Programmatic display on BFM Immo allows for the automated purchase of ad spaces. This system gives advertisers the possibility to select the placement zones for their ads. The offering is divided into two main purchase models:

  • By CPM (cost per mille impressions):
    • Banner (3 € CPM): available in 300x600 and 300x250 formats.
    • Interstitial (10 € CPM): available in 320x480 format.
  • By CPC (cost per click):
    • Campaign at 0.5 € per click: standard formats 300x600 and 300x250.
    • Campaign at 0.5 € per click: native format whose display adapts to the placement.
    • Campaign at 1.20 € per click: 320x480 format.

How to request a quote

To plan a programmatic display campaign on BFM Immo, it is possible to request a quote. This option is open to any advertiser wishing to receive a personalized proposal. The quote is established by considering the advertising formats and desired placement zones on the platform before the operation launch.