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Programmatic Display Advertising Le Phoceen

  • category Sports & Automotive

Overview of Le Phoceen website

Le Phoceen is a media outlet specialized in news about the Olympique de Marseille football club. The site addresses a highly engaged Sports and Automotive audience, particularly supporters. This targeted audience is relevant for advertisers of sports products, betting services, sports streaming services, automotive brands or local Marseille services.

Programmatic display advertising offers - Le Phoceen

Programmatic display on Le Phoceen allows for the automated purchase of targeted ad spaces. Advertisers can select placement zones to effectively reach their audience. The offering is structured around two pricing options:

  • By CPM (cost per mille impressions):
    • Banner (3 € CPM): available in 300x600 and 300x250 formats.
    • Interstitial (10 € CPM): available in 320x480 format.
  • By CPC (cost per click):
    • Campaign at 0.5 € per click: standard formats 300x600 and 300x250.
    • Campaign at 0.5 € per click: native format integrating into the placement's content.
    • Campaign at 1.20 € per click: 320x480 format.

How to request a quote

For any programmatic display campaign on Le Phoceen, advertisers have the possibility to request a quote. This process allows for obtaining a personalized proposal. The quote is established by considering the chosen advertising formats, as well as the desired placement zones on the platform, before the campaign launch.