Harvard Business Review France is a benchmark platform for management, strategy, and innovation. The site, although primarily focused on economy and management, exclusively addresses a CSP+ audience of senior executives and professionals seeking personal development (integrated into "Professional Lifestyle & Leisure"). This context of very high editorial quality makes it an ideal support for advertisers of high-end B2B services, executive training, wealth management, luxury vehicles, and business travel.
Programmatic display on HBR France allows for the automated purchase of ad spaces, with the possibility to specifically target a CSP+ segment of decision-makers and opinion leaders. The offering is structured around two pricing options to optimize visibility:
To plan a programmatic display campaign on HBR France, advertisers have the possibility to request a quote. This step allows for obtaining a personalized proposal. The quote is established by considering the chosen advertising formats, as well as the desired placement zones on the platform before the operation launch.