BFMTV Économie is the section of the BFMTV media dedicated to economic, financial, and stock market news. This digital platform specifically targets a CSP+ and professional audience, seeking precise information and market/corporate analysis. The site offers a high-quality advertising context, particularly relevant for advertisers in the finance, business services, insurance, and high-end products sectors.
Programmatic display on BFMTV Économie allows for the automated purchase of ad spaces. Advertisers have the possibility to choose the placement zones for their ads to effectively target the CSP+ audience. The offering is structured around two pricing options:
Before launching a programmatic display campaign on BFMTV Économie, any advertiser can submit a quote request. This preliminary step allows for receiving a personalized estimate. The proposal will take into account the advertiser's choices regarding advertising formats and the desired placement zones on the site.