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Programmatic Display Advertising Détours en France

  • category Lifestyle & Leisure

Overview of the Détours en France website

Détours en France is an online magazine specializing in tourism, heritage, and regional discoveries in France. The site addresses an audience interested in Travel Lifestyle and Leisure. This context is relevant for advertisers of travel agencies, hotels, local products, or cultural and tourist services in France.

Programmatic display advertising offers - Détours en France

Programmatic display on Détours en France allows for the automated purchase of ad spaces. This system gives advertisers the possibility to select the placement zones for their ads. The offering is divided into two main purchase models:

  • By CPM (cost per mille impressions):
    • Banner (3 € CPM): available in 300x600 and 300x250 formats.
    • Interstitial (10 € CPM): available in 320x480 format.
  • By CPC (cost per click):
    • Campaign at 0.5 € per click: standard formats 300x600 and 300x250.
    • Campaign at 0.5 € per click: native format whose display adapts to the placement.
    • Campaign at 1.20 € per click: 320x480 format.

How to request a quote

To plan a programmatic display campaign on Détours en France, it is possible to request a quote. This option is open to any advertiser wishing to receive a personalized proposal. The quote is established by considering the advertising formats and desired placement zones on the platform before the operation launch.