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Programmatic Display Advertising Gala

  • category Beauty & Fashion, Affluent Audience, Lifestyle & Leisure

Overview of the Gala website

Gala is an online celebrity and women's magazine targeting a CSP+ audience interested in celebrity News, Beauty, Fashion, and high-end Lifestyle & Leisure. The site covers style trends, luxury travel, and social events. This prestige-oriented editorial context and a readership with high purchasing power make it a relevant support for advertisers of luxury brands, premium beauty products, jewelry, and exclusive travel services.

Programmatic display advertising offers - Gala

Programmatic display on Gala allows for the automated purchase of ad spaces, with the possibility to specifically target CSP+ segments and the high-end female audience. The offering is structured around two pricing options to optimize visibility:

  • By CPM (cost per mille impressions):
    • Banner (3 € CPM): available in 300x600 and 300x250 formats.
    • Interstitial (10 € CPM): available in 320x480 format.
  • By CPC (cost per click):
    • Campaign at 0.5 € per click: standard formats 300x600 and 300x250.
    • Campaign at 0.5 € per click: native format adapting to the placement.
    • Campaign at 1.20 € per click: 320x480 format.

How to request a quote

To plan a programmatic display campaign on Gala, advertisers have the possibility to request a quote. This step allows for obtaining a personalized proposal. The quote is established by considering the chosen advertising formats, as well as the desired placement zones on the platform before the operation launch.