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Programmatic Display Advertising La Conjugaison

  • category Lifestyle & Leisure

Overview of La Conjugaison website

La Conjugaison (Nouvel Obs) is an online linguistic tool dedicated to the conjugation of French verbs. The site attracts an audience interested in education, culture, and Intellectual Leisure. This sober and utilitarian editorial context is relevant for advertisers of educational services, dictionary publishers, or language training platforms.

Programmatic display advertising offers - La Conjugaison

Programmatic display on La Conjugaison allows for the automated purchase of targeted ad spaces. Advertisers can select placement zones to effectively reach their audience. The offering is structured around two pricing options:

  • By CPM (cost per mille impressions):
    • Banner (3 € CPM): available in 300x600 and 300x250 formats.
    • Interstitial (10 € CPM): available in 320x480 format.
  • By CPC (cost per click):
    • Campaign at 0.5 € per click: standard formats 300x600 and 300x250.
    • Campaign at 0.5 € per click: native format integrating into the placement's content.
    • Campaign at 1.20 € per click: 320x480 format.

How to request a quote

For any programmatic display campaign on La Conjugaison, advertisers have the possibility to request a quote. This process allows for obtaining a personalized proposal. The quote is established by considering the chosen advertising formats, as well as the desired placement zones on the platform, before the campaign launch.