Figaro Étudiant is the section of the Le Figaro group dedicated to orientation, higher education, and News related to the student world and the Economy of education. Although the audience is student-based, the environment remains CSP+ (parents and future professionals). This site is relevant for advertisers of banks, mutual insurance, training services, high-tech products, transportation, and young professional insurance.
Programmatic display on Figaro Étudiant allows for the automated purchase of ad spaces, with the possibility to target students (and their CSP+ parents) interested in education news. The offering is structured around two pricing options:
To plan a programmatic display campaign on Figaro Étudiant, advertisers have the possibility to request a quote. This step allows for obtaining a personalized proposal. The quote is established by considering the chosen advertising formats, as well as the desired placement zones on the platform before the operation launch.