Bouygues Telecom is the digital platform of one of the main telecommunications operators. The site covers commercial and technical information, relating to News and the Economy of the sector. The site attracts a vast audience, including a CSP+ segment interested in technology, high-speed connected services, and B2B solutions. This context is relevant for advertisers in the technology, B2B services, high-end electronic products, or financial services sectors.
Programmatic display on Bouygues Telecom allows for the automated purchase of ad spaces, with the possibility to target CSP+ segments and readers of economic/technological news. The offering is structured around two pricing options to optimize visibility:
To plan a programmatic display campaign on Bouygues Telecom, advertisers have the possibility to request a quote. This step allows for obtaining a personalized proposal. The quote is established by considering the chosen advertising formats, as well as the desired placement zones on the platform before the operation launch.