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Programmatic Display Advertising AutoNews

  • category Sports & Automotive

Overview of the AutoNews website

AutoNews is an information website dedicated to Sports and Automotive, offering varied news, vehicle tests, and reports. The site targets a broad audience regularly informed about new market releases and motorsport events. This audience provides a relevant distribution environment for all stakeholders in the automotive industry and associated services.

Programmatic display advertising offers - AutoNews

Programmatic display on AutoNews allows for the automated purchase of ad spaces, offering advertisers the ability to target ad placement zones. The offering is divided into two main purchase models to optimize visibility:

  • By CPM (cost per mille impressions):
    • Banner (3 € CPM): available in 300x600 and 300x250 formats.
    • Interstitial (10 € CPM): available in 320x480 format.
  • By CPC (cost per click):
    • Campaign at 0.5 € per click: standard formats 300x600 and 300x250.
    • Campaign at 0.5 € per click: native format whose display adapts to the placement.
    • Campaign at 1.20 € per click: 320x480 format.

How to request a quote

To plan a programmatic display campaign on AutoNews, it is possible to request a quote. This option is open to any advertiser wishing to receive a personalized proposal. The quote is established by considering the advertising formats and desired placement zones on the platform before the operation launch.