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Programmatic Display Advertising 1001 Cocktails

  • category Food & Cooking

Overview of the 1001 Cocktails website

1001 Cocktails site is a content platform specializing in the world of mixology and culinary arts. It targets an engaged audience interested in drink recipes, table settings, and culinary lifestyle. This specific niche offers a targeted advertising context for brands aiming to reach consumers with purchasing power in the food, spirits, and kitchen equipment sectors.

Programmatic display advertising offers on 1001 Cocktails

We provide programmatic display solutions on 1001 Cocktails to deliver your advertisements to our qualified audience. You can choose between two pricing models, suited to different campaign objectives: Cost Per Mille impressions (CPM) for brand awareness, and Cost Per Click (CPC) for driving traffic.

Cost per mille (CPM) options

CPM allows you to pay for 1000 ad impressions, which is ideal for maximizing your brand's visibility:

  • Banner: 3 € CPM. This format is available in multiple sizes (300x600 and 300x250) for standard integration.
  • Interstitial: 10 € CPM. This high-impact format displays large (320x480) to capture the user's attention.

Cost per click (CPC) options

CPC is recommended if your goal is to generate qualified traffic to your website, as you only pay when a user clicks on your ad:

  • Banner campaign: 0.5 € per click. Available formats: 300x600 and 300x250.
  • Native campaign: 0.5 € per click. This format adapts to the placement for better integration with the site's content.
  • Interstitial campaign: 1.20 € per click. Available in the 320x480 size.

Choosing formats and placement zones

Every advertiser has the flexibility to precisely choose the formats (banner, interstitial, native) and the placement zones for their advertisements on 1001 Cocktails. This ensures your message is displayed in the most relevant context for your brand.

How to request an advertising quote

Before launching your programmatic display campaign, advertisers can submit a request to receive a detailed quote. This step allows for studying the feasibility and estimated cost of your advertising strategy before any commitment. The quote will take into account the selected pricing model (CPM or CPC), the formats, and the anticipated volumes.