Paris Match is the digital platform of the weekly magazine, covering News, Beauty & Fashion, and high-end Lifestyle & Leisure. The site targets a cultivated CSP+ audience, interested in politics, celebrity news, reports, luxury travel, and style trends. This premium editorial context makes it a prime advertising support for advertisers of luxury, cosmetics, jewelry, financial services, and high-end automotive.
Programmatic display on Paris Match allows for the automated purchase of ad spaces, with the possibility to specifically target the CSP+ segments and readers of celebrity and luxury news. The offering is structured around two pricing options to optimize visibility:
To plan a programmatic display campaign on Paris Match, advertisers have the possibility to request a quote. This step allows for obtaining a personalized proposal. The quote is established by considering the chosen advertising formats, as well as the desired placement zones on the platform before the operation launch.