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Programmatic Display Advertising Le Blog Auto

  • category Sports & Automotive

Overview of Le Blog Auto website

Le Blog Auto is an automotive news site, covering new releases, concept cars, and reviews. The site targets an audience passionate about Sports and Automotive. This context is relevant for car manufacturers, equipment suppliers, rental services, car insurers, and luxury automotive brands.

Programmatic display advertising offers - Le Blog Auto

Programmatic display on Le Blog Auto allows for the automated purchase of ad spaces. This system gives advertisers the possibility to select the placement zones for their ads. The offering is divided into two main purchase models:

  • By CPM (cost per mille impressions):
    • Banner (3 € CPM): available in 300x600 and 300x250 formats.
    • Interstitial (10 € CPM): available in 320x480 format.
  • By CPC (cost per click):
    • Campaign at 0.5 € per click: standard formats 300x600 and 300x250.
    • Campaign at 0.5 € per click: native format whose display adapts to the placement.
    • Campaign at 1.20 € per click: 320x480 format.

How to request a quote

To plan a programmatic display campaign on Le Blog Auto, it is possible to request a quote. This option is open to any advertiser wishing to receive a personalized proposal. The quote is established by considering the advertising formats and desired placement zones on the platform before the operation launch.