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Programmatic Display Advertising Autojournal

  • category Sports & Automotive

Overview of the Unusual News section

Autojournal is a section of the Auto Journal media offering light or unusual content related to the world of Sports and Automotive. The site targets an audience looking for less conventional information. This audience offers an environment conducive to advertising campaigns aiming to capture attention with original products or services related to automotive and leisure.

Programmatic display advertising offers - Autojournal

Programmatic display on Autojournal allows for the automated purchase of ad spaces. This system gives advertisers the ability to select placement zones for their ads. The offering is divided into two main purchase models:

  • By CPM (cost per mille impressions):
    • Banner (3 € CPM): available in 300x600 and 300x250 formats.
    • Interstitial (10 € CPM): available in 320x480 format.
  • By CPC (cost per click):
    • Campaign at 0.5 € per click: standard formats 300x600 and 300x250.
    • Campaign at 0.5 € per click: native format whose display adapts to the placement.
    • Campaign at 1.20 € per click: 320x480 format.

How to request a quote

To plan a programmatic display campaign on Autojournal, it is possible to request a quote. This option is open to any advertiser wishing to receive a personalized proposal. The quote is established by considering the advertising formats and desired placement zones on the platform before the operation launch.