ZDNet is a leading online information platform specialized in News, Economy, and Lifestyle & Leisure related to technology, high-tech products, and digital transformation. The site addresses an audience of professionals and enthusiasts (CSP+ included) seeking information on innovation, tech companies, and product reviews. This editorial context is particularly relevant for advertisers of high-tech brands, B2B software publishers, digital services, and consumer electronics.
Programmatic display on ZDNet allows for the automated purchase of ad spaces, with the possibility to target readers interested in technology news and digital lifestyle. The offering is structured around two pricing options to optimize visibility:
To plan a programmatic display campaign on ZDNet, advertisers have the possibility to request a quote. This step allows for obtaining a personalized proposal. The quote is established by considering the chosen advertising formats, as well as the desired placement zones on the platform, before the operation launch.