MétéoCity is a meteorological information service, providing detailed forecasts by city. The site attracts a vast and regular audience, interested in News and Economy related to atmospheric conditions. This context is relevant for advertisers of insurance, travel, outdoor equipment, or local transportation services.
Programmatic display on MétéoCity allows for the automated purchase of ad spaces. This system gives advertisers the possibility to select the placement zones for their ads, often prioritizing geolocation. The offering is divided into two main purchase models:
To plan a programmatic display campaign on MétéoCity, it is possible to request a quote. This option is open to any advertiser wishing to receive a personalized proposal. The quote is established by considering the advertising formats and desired placement zones on the platform before the operation launch.