Magic Maman is a benchmark platform dedicated to expectant and young parents, covering News related to pregnancy, education, child health, as well as Lifestyle & Leisure related to family life. The site targets a CSP+ audience of parents with high purchasing power. This thematic context makes it an ideal support for advertisers of childcare products, high-end toys, family mutual insurance, family-friendly travel, and insurance services.
Programmatic display on Magic Maman allows for the automated purchase of ad spaces, with the possibility to target CSP+ segments and parents interested in maternity and family lifestyle topics. The offering is structured around two pricing options to optimize visibility:
To plan a programmatic display campaign on Magic Maman, advertisers have the possibility to request a quote. This step allows for obtaining a personalized proposal. The quote is established by considering the chosen advertising formats, as well as the desired placement zones on the platform before the operation launch.