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Programmatic Display Advertising Les Mobiles

  • category Lifestyle & Leisure

Overview of Les Mobiles website

Les Mobiles is a mobile phone and plan comparison site, as well as a news media outlet for telephony and technology. The site targets an audience interested in Lifestyle and Leisure related to mobile communications. This context is relevant for advertisers of telecom operators, smartphone manufacturers, mobile accessories, or application services.

Programmatic display advertising offers - Les Mobiles

Programmatic display on Les Mobiles allows for the automated purchase of targeted ad spaces. Advertisers can select placement zones to effectively reach their audience. The offering is structured around two pricing options:

  • By CPM (cost per mille impressions):
    • Banner (3 € CPM): available in 300x600 and 300x250 formats.
    • Interstitial (10 € CPM): available in 320x480 format.
  • By CPC (cost per click):
    • Campaign at 0.5 € per click: standard formats 300x600 and 300x250.
    • Campaign at 0.5 € per click: native format integrating into the placement's content.
    • Campaign at 1.20 € per click: 320x480 format.

How to request a quote

For any programmatic display campaign on Les Mobiles, advertisers have the possibility to request a quote. This process allows for obtaining a personalized proposal. The quote is established by considering the chosen advertising formats, as well as the desired placement zones on the platform, before the campaign launch.