Figaro Entreprises is the section of the Le Figaro group dedicated to News, Economy of SMEs, mid-caps, and large groups, as well as entrepreneurial initiatives. The site targets a CSP+ audience of directors, investors, and decision-makers. This editorial context is particularly relevant for advertisers of B2B services, software solutions, consulting, investment banking, and professional financial products.
Programmatic display on Figaro Entreprises allows for the automated purchase of ad spaces, with the possibility to precisely target CSP+ decision-makers and professional economic news readers. The offering is structured around two pricing options to optimize visibility:
To plan a programmatic display campaign on Figaro Entreprises, advertisers have the possibility to request a quote. This step allows for obtaining a personalized proposal. The quote is established by considering the chosen advertising formats, as well as the desired placement zones on the platform before the operation launch.