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Programmatic Display Advertising AlloCiné

  • category Lifestyle & Leisure

Overview of the AlloCiné website

AlloCiné is the French reference for film and series news. The site provides information, reviews, and trailers, reaching a wide audience interested in entertainment and cultural leisure. This qualified thematic positioning offers an ideal context for advertisers in the audiovisual sector, streaming platforms, video games, or culture.

Programmatic display advertising offers - AlloCiné

Programmatic display on AlloCiné allows advertisers to automatically purchase targeted ad spaces. This method offers the ability to choose precise placement zones to maximize message relevance. The offering is structured around two pricing models:

  • By CPM (cost per mille impressions):
    • Banner (3 € CPM): available in 300x600 and 300x250 formats.
    • Interstitial (10 € CPM): available in 320x480 format.
  • By CPC (cost per click):
    • Campaign at 0.5 € per click: standard formats 300x600 and 300x250.
    • Campaign at 0.5 € per click: native format adapting to the placement's appearance.
    • Campaign at 1.20 € per click: 320x480 format.

How to request a quote

For any programmatic display campaign on AlloCiné, advertisers can request a quote before launch. This step allows for obtaining a personalized proposal. The quote is established by considering the chosen advertising formats, as well as the desired placement zones on the platform.