Pleine Vie is an online magazine dedicated to senior women, covering health, retirement, travel, fashion, and activities. The site targets a specific audience interested in Lifestyle and Leisure adapted to their age group. This context is relevant for advertisers of home care services, specific insurance, organized travel, health products, or financial services for seniors.
Programmatic display on Pleine Vie allows for the automated purchase of ad spaces. This system gives advertisers the possibility to select the placement zones for their ads. The offering is divided into two main purchase models:
To plan a programmatic display campaign on Pleine Vie, it is possible to request a quote. This option is open to any advertiser wishing to receive a personalized proposal. The quote is established by considering the advertising formats and desired placement zones on the platform before the operation launch.