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Programmatic Display Advertising Marie Claire Idées

  • category Lifestyle & Leisure

Overview of the Marie Claire Idées section

Marie Claire Idées is a section of Marie Claire magazine dedicated to DIY (Do It Yourself), creative leisure, decoration, and embroidery. The site targets an audience interested in Manual and Creative Lifestyle and Leisure. This context is relevant for advertisers of creative supplies, decoration, furniture, recycled materials, or coaching and workshop services.

Programmatic display advertising offers - Marie Claire Idées

Programmatic display on Marie Claire Idées allows for the automated purchase of ad spaces. This system gives advertisers the possibility to select the placement zones for their ads. The offering is divided into two main purchase models:

  • By CPM (cost per mille impressions):
    • Banner (3 € CPM): available in 300x600 and 300x250 formats.
    • Interstitial (10 € CPM): available in 320x480 format.
  • By CPC (cost per click):
    • Campaign at 0.5 € per click: standard formats 300x600 and 300x250.
    • Campaign at 0.5 € per click: native format whose display adapts to the placement.
    • Campaign at 1.20 € per click: 320x480 format.

How to request a quote

To plan a programmatic display campaign on Marie Claire Idées, it is possible to request a quote. This option is open to any advertiser wishing to receive a personalized proposal. The quote is established by considering the advertising formats and desired placement zones on the platform before the operation launch.