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Programmatic Display Advertising Sport Auto

  • category Sports & Automotive

Overview of the Sport Auto website

Sport Auto is an online magazine specialized in luxury cars, supercars, performance reviews, and motorsport news. The site targets a CSP+ audience passionate about High-End Sports and Automotive. This context is ideal for luxury car manufacturers, premium equipment suppliers, specialized financial services, or prestige sporting events.

Programmatic display advertising offers - Sport Auto

Programmatic display on Sport Auto allows for the automated purchase of targeted ad spaces. Advertisers can select placement zones to effectively reach their audience. The offering is structured around two pricing options:

  • By CPM (cost per mille impressions):
    • Banner (3 € CPM): available in 300x600 and 300x250 formats.
    • Interstitial (10 € CPM): available in 320x480 format.
  • By CPC (cost per click):
    • Campaign at 0.5 € per click: standard formats 300x600 and 300x250.
    • Campaign at 0.5 € per click: native format integrating into the placement's content.
    • Campaign at 1.20 € per click: 320x480 format.

How to request a quote

For any programmatic display campaign on Sport Auto, advertisers have the possibility to request a quote. This process allows for obtaining a personalized proposal. The quote is established by considering the chosen advertising formats, as well as the desired placement zones on the platform, before the campaign launch.