Advertising Advertising

Display advertising

Programmatic Display Advertising Programme TV

  • category Lifestyle & Leisure

Overview of the Programme TV website

Programme TV is a television program guide, offering channel schedules and information on shows. The site targets a broad and regular audience, interested in Television Lifestyle and Leisure. This context is relevant for advertisers of mass-market consumer products, streaming services, telecom operators, or home entertainment services.

Programmatic display advertising offers - Programme TV

Programmatic display on Programme TV allows for the automated purchase of targeted ad spaces. Advertisers can select placement zones to effectively reach their audience. The offering is structured around two pricing options:

  • By CPM (cost per mille impressions):
    • Banner (3 € CPM): available in 300x600 and 300x250 formats.
    • Interstitial (10 € CPM): available in 320x480 format.
  • By CPC (cost per click):
    • Campaign at 0.5 € per click: standard formats 300x600 and 300x250.
    • Campaign at 0.5 € per click: native format integrating into the placement's content.
    • Campaign at 1.20 € per click: 320x480 format.

How to request a quote

For any programmatic display campaign on Programme TV, advertisers have the possibility to request a quote. This process allows for obtaining a personalized proposal. The quote is established by considering the chosen advertising formats, as well as the desired placement zones on the platform, before the campaign launch.