BFMTV Paris is the local and digital edition of the news channel, covering News and Economy in Paris and the Île-de-France region. The site addresses a regional and responsive audience, specifically targeting the CSP+ segment (professionals, executives, and decision-makers) interested in local information and the issues of the capital. This geographic and socio-professional targeting offers a relevant display context for advertisers targeting the Parisian market, particularly for B2B services, luxury, real estate, transportation, and regional businesses.
Programmatic display on BFMTV Paris allows for the automated purchase of ad spaces, with the possibility to precisely target placement zones in the Parisian region. The offering is structured around two pricing options to optimize visibility:
To plan a programmatic display campaign on BFMTV Paris, advertisers have the possibility to request a quote. This step allows for obtaining a personalized proposal. The quote is established by considering the chosen advertising formats, as well as the desired placement zones on the platform before the operation launch.