Journal des Femmes is a very popular information site for the general female audience. The platform is a comprehensive source of information on Beauty and Fashion, as well as Lifestyle and Leisure, covering health, recipes, decoration, and practical advice. Its high traffic and broad thematic coverage make it a prime support for advertisers of mass-market consumer products, cosmetics, household appliances, and services for daily life.
Programmatic display on Journal des Femmes allows for the automated purchase of ad spaces. Advertisers have the possibility to choose placement zones to target their audience on specific themes. The offering is divided into two pricing models:
For setting up a programmatic display campaign on Journal des Femmes, advertisers can request a quote. This preliminary step allows for obtaining a personalized proposal. The quote is established by considering the chosen advertising formats, as well as the desired placement zones on the platform before any operation launch.