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Programmatic Display Advertising Infolocale

  • category Lifestyle & Leisure

Overview of the Infolocale website

Infolocale is a platform listing events, outings, and cultural or leisure activities by region. The site targets a local audience interested in Local Lifestyle and Leisure. This geographic targeting is relevant for advertisers of events, local businesses, proximity services, or regional associations.

Programmatic display advertising offers - Infolocale

Programmatic display on Infolocale allows for the automated purchase of targeted ad spaces. Advertisers can select placement zones, often geolocated, to effectively reach their audience. The offering is structured around two pricing options:

  • By CPM (cost per mille impressions):
    • Banner (3 € CPM): available in 300x600 and 300x250 formats.
    • Interstitial (10 € CPM): available in 320x480 format.
  • By CPC (cost per click):
    • Campaign at 0.5 € per click: standard formats 300x600 and 300x250.
    • Campaign at 0.5 € per click: native format integrating into the placement's content.
    • Campaign at 1.20 € per click: 320x480 format.

How to request a quote

For any programmatic display campaign on Infolocale, advertisers have the possibility to request a quote. This process allows for obtaining a personalized proposal. The quote is established by considering the chosen advertising formats, as well as the desired placement zones on the platform, before the campaign launch.