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Programmatic Display Advertising Sortir à Paris

  • category Lifestyle & Leisure

Overview of the Sortir à Paris website

Sortir à Paris is a guide to events, exhibitions, restaurants, and cultural activities in the capital. The site targets an urban audience, interested in Lifestyle and Leisure in Paris and the Île-de-France region. This context is relevant for advertisers of cultural events, museums, restaurants, transport services, fashion, or local entertainment services.

Programmatic display advertising offers - Sortir à Paris

Programmatic display on Sortir à Paris allows for the automated purchase of targeted ad spaces. Advertisers can select placement zones, often geolocated, to effectively reach their audience. The offering is structured around two pricing options:

  • By CPM (cost per mille impressions):
    • Banner (3 € CPM): available in 300x600 and 300x250 formats.
    • Interstitial (10 € CPM): available in 320x480 format.
  • By CPC (cost per click):
    • Campaign at 0.5 € per click: standard formats 300x600 and 300x250.
    • Campaign at 0.5 € per click: native format integrating into the placement's content.
    • Campaign at 1.20 € per click: 320x480 format.

How to request a quote

For any programmatic display campaign on Sortir à Paris, advertisers have the possibility to request a quote. This process allows for obtaining a personalized proposal. The quote is established by considering the chosen advertising formats, as well as the desired placement zones on the platform, before the campaign launch.