Le Particulier, an offshoot of the Le Figaro group, is an online reference specializing in practical advice and personal finance News, covering law, taxation, wealth management, and real estate. The site exclusively targets a CSP+ audience of owners and investors. This targeted editorial context makes it a very high-quality advertising support for advertisers in the private banking, life insurance, real estate investment, and notarial or legal services sectors.
Programmatic display on Le Particulier allows for the automated purchase of ad spaces, with the possibility to specifically target the CSP+ segments and readers of economic and wealth news. The offering is structured around two pricing options to optimize visibility:
To plan a programmatic display campaign on Le Particulier, advertisers have the possibility to request a quote. This step allows for obtaining a personalized proposal. The quote is established by considering the chosen advertising formats, as well as the desired placement zones on the platform before the operation launch.