L’Équipe is the benchmark digital platform in France for Sports News, covering Sports & Automotive, football, cycling, and major events. The site attracts a very large and engaged audience, including a CSP+ segment interested in high-end sports news (Formula 1, golf, sailing, etc.). This context is particularly relevant for advertisers of sports and premium cars, high-end sports equipment, legal sports betting, insurance, and services related to sports travel.
Programmatic display on L’Équipe allows for the automated purchase of ad spaces, with the possibility to target CSP+ segments and sports/automotive enthusiasts. The offering is structured around two pricing options to optimize visibility:
To plan a programmatic display campaign on L’Équipe, advertisers have the possibility to request a quote. This step allows for obtaining a personalized proposal. The quote is established by considering the chosen advertising formats, as well as the desired placement zones on the platform before the operation launch.