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Programmatic Display Advertising Le Revenu

  • category Affluent Audience, Business & News

Overview of Le Revenu website

Le Revenu is a benchmark online media outlet for financial News and personal Economy, specializing in stock market advice, savings, and wealth management. The site primarily addresses a CSP+ audience of investors and individuals with high purchasing power. This ultra-targeted editorial context makes it a very highly relevant advertising support for advertisers of investment banks, online brokers, life insurance, and wealth advisory services.

Programmatic display advertising offers - Le Revenu

Programmatic display on Le Revenu allows for the automated purchase of ad spaces, with the possibility to specifically target the CSP+ segments and active investors. The offering is structured around two pricing options to optimize visibility:

  • By CPM (cost per mille impressions):
    • Banner (3 € CPM): available in 300x600 and 300x250 formats.
    • Interstitial (10 € CPM): available in 320x480 format.
  • By CPC (cost per click):
    • Campaign at 0.5 € per click: standard formats 300x600 and 300x250.
    • Campaign at 0.5 € per click: native format adapting to the placement.
    • Campaign at 1.20 € per click: 320x480 format.

How to request a quote

To plan a programmatic display campaign on Le Revenu, advertisers have the possibility to request a quote. This step allows for obtaining a personalized proposal. The quote is established by considering the chosen advertising formats, as well as the desired placement zones on the platform before the operation launch.