Femina is an online women's magazine that covers a wide range of topics for a general female audience. The site offers content on Beauty and Fashion, as well as Lifestyle and Leisure, including health, cooking, travel, and wellness. This varied editorial context is relevant for advertisers of consumer products, cosmetics, ready-to-wear clothing, and services related to improving daily life.
Programmatic display on Femina allows for the automated purchase of ad spaces, offering advertisers the ability to choose placement zones. The offering is structured around two pricing options to optimize visibility:
To plan a programmatic display campaign on Femina, advertisers have the possibility to request a quote. This step allows for obtaining a personalized proposal. The quote is established by considering the chosen advertising formats, as well as the desired placement zones on the platform before the operation launch.