France Inter is the digital platform of the general-interest public radio station, offering rich content on News, Economy, Culture, and Lifestyle & Leisure. The site attracts a broad, educated audience, interested in in-depth analysis, culture, social debates, and entertainment. This context of credibility makes it a relevant support for advertisers of cultural products, high-end services, ethical travel, and quality consumer products.
Programmatic display on France Inter allows for the automated purchase of ad spaces. Advertisers have the possibility to choose placement zones to target their audience on news or leisure topics. The offering is divided into two pricing models:
For setting up a programmatic display campaign on France Inter, advertisers can request a quote. This preliminary step allows for obtaining a personalized proposal. The quote is established by considering the chosen advertising formats, as well as the desired placement zones on the platform before any operation launch.