Grazia is an online women's magazine covering news, culture, Lifestyle, with a strong Beauty and Fashion component. The site addresses an audience interested in trends, style, and celebrities. This context is relevant for advertisers of cosmetic products, ready-to-wear clothing, luxury accessories, or high-end aesthetic services.
Programmatic display on Grazia allows for the automated purchase of targeted ad spaces. Advertisers can select placement zones to effectively reach their audience. The offering is structured around two pricing options:
For any programmatic display campaign on Grazia, advertisers have the possibility to request a quote. This process allows for obtaining a personalized proposal. The quote is established by considering the chosen advertising formats, as well as the desired placement zones on the platform, before the campaign launch.