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Programmatic Display Advertising Science et Vie

  • category Lifestyle & Leisure

Overview of the Science et Vie website

Science et Vie is the benchmark online magazine for science, technology, and innovation. The site addresses a cultivated audience, interested in Intellectual and Scientific Lifestyle and Leisure. This context is relevant for advertisers of technological products, educational services, discovery travel, scientific publishing, or brands valuing innovation.

Programmatic display advertising offers - Science et Vie

Programmatic display on Science et Vie allows for the automated purchase of targeted ad spaces. Advertisers can select placement zones to effectively reach their audience. The offering is structured around two pricing options:

  • By CPM (cost per mille impressions):
    • Banner (3 € CPM): available in 300x600 and 300x250 formats.
    • Interstitial (10 € CPM): available in 320x480 format.
  • By CPC (cost per click):
    • Campaign at 0.5 € per click: standard formats 300x600 and 300x250.
    • Campaign at 0.5 € per click: native format integrating into the placement's content.
    • Campaign at 1.20 € per click: 320x480 format.

How to request a quote

For any programmatic display campaign on Science et Vie, advertisers have the possibility to request a quote. This process allows for obtaining a personalized proposal. The quote is established by considering the chosen advertising formats, as well as the desired placement zones on the platform, before the campaign launch.