Voiles et Voiliers, an offshoot of the Ouest-France group, is the benchmark digital platform for boating, navigation, regattas, News, and the Economy of the maritime sector. The site addresses a CSP+ audience of enthusiasts (Lifestyle & Leisure) for the sea, nautical sports, and travel. This specialized editorial context makes it an ideal support for advertisers of boats, high-end nautical equipment, marine insurance services, coastal travel, and luxury products related to the marine world.
Programmatic display on Voiles et Voiliers allows for the automated purchase of ad spaces, with the possibility to specifically target the CSP+ segments and nautical enthusiasts. The offering is structured around two pricing options to optimize visibility:
To plan a programmatic display campaign on Voiles et Voiliers, advertisers have the possibility to request a quote. This step allows for obtaining a personalized proposal. The quote is established by considering the chosen advertising formats, as well as the desired placement zones on the platform, before the campaign launch.