Parents is a benchmark platform dedicated to parental guidance, covering education, health, psychology, and Lifestyle & Leisure related to family life. The site targets a CSP+ audience of parents with high purchasing power. This thematic context makes it an ideal support for advertisers of high-end childcare products, health services, family insurance, family-friendly travel, and home furnishing products.
Programmatic display on Parents allows for the automated purchase of ad spaces, with the possibility to target CSP+ segments and parents interested in family and lifestyle topics. The offering is structured around two pricing options to optimize visibility:
To plan a programmatic display campaign on Parents, advertisers have the possibility to request a quote. This step allows for obtaining a personalized proposal. The quote is established by considering the chosen advertising formats, as well as the desired placement zones on the platform before the operation launch.