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Programmatic Display Advertising Monaco Matin

  • category Affluent Audience, Business & News

Overview of the Monaco Matin website

Monaco Matin is the digital platform of the regional daily covering News and Economy in the Principality of Monaco and the Côte d'Azur. The site targets a local and international CSP+ audience, with very high purchasing power, interested in local information, the luxury economy, and finance. This unique geographic and socio-professional targeting makes it a privileged advertising support for advertisers of luxury, private banking, prestige real estate, and exclusive services.

Programmatic display advertising offers - Monaco Matin

Programmatic display on Monaco Matin allows for the automated purchase of ad spaces, with the possibility to precisely target regional placement zones and the CSP+ segment. The offering is structured around two pricing options to optimize visibility:

  • By CPM (cost per mille impressions):
    • Banner (3 € CPM): available in 300x600 and 300x250 formats.
    • Interstitial (10 € CPM): available in 320x480 format.
  • By CPC (cost per click):
    • Campaign at 0.5 € per click: standard formats 300x600 and 300x250.
    • Campaign at 0.5 € per click: native format adapting to the placement.
    • Campaign at 1.20 € per click: 320x480 format.

How to request a quote

To plan a programmatic display campaign on Monaco Matin, advertisers have the possibility to request a quote. This step allows for obtaining a personalized proposal. The quote is established by considering the chosen advertising formats, as well as the desired placement zones on the platform before the operation launch.