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Programmatic Display Advertising Rugbyrama

  • category Sports & Automotive

Overview of the Rugbyrama website

Rugbyrama is the digital platform of the sports channel, specializing in French and international rugby. The site targets an audience passionate about Sports and Automotive, particularly rugby. This targeted audience is relevant for advertisers of sports betting, sports apparel, sports streaming services, sports car brands, or performance-related products.

Programmatic display advertising offers - Rugbyrama

Programmatic display on Rugbyrama allows for the automated purchase of ad spaces. This system gives advertisers the possibility to select the placement zones for their ads. The offering is divided into two main purchase models:

  • By CPM (cost per mille impressions):
    • Banner (3 € CPM): available in 300x600 and 300x250 formats.
    • Interstitial (10 € CPM): available in 320x480 format.
  • By CPC (cost per click):
    • Campaign at 0.5 € per click: standard formats 300x600 and 300x250.
    • Campaign at 0.5 € per click: native format whose display adapts to the placement.
    • Campaign at 1.20 € per click: 320x480 format.

How to request a quote

To plan a programmatic display campaign on Rugbyrama, it is possible to request a quote. This option is open to any advertiser wishing to receive a personalized proposal. The quote is established by considering the advertising formats and desired placement zones on the platform before the operation launch.